Millennials embrace designing, selling T-shirts and apparel - Columbus Dispatch Sunday March 15, 2015


by Alex Rosa March 15, 2015

Like most Americans, Tanisha Robinson and Michael Limes watched the Super Bowl with great interest. 

But the business partners at Columbus-based apparel company Print Syndicate weren’t interested in the final score — they wanted to see what catchphrase, image or incident would have people talking, and then turn that buzz into a T-shirt. 

“By the time the Super Bowl halftime show was over, we had a ‘left shark’ T-shirt out,” Robinson said, referring to the comical shark dancer in Katy Perry’s halftime performance.

Millennials’ passion for wearing their personalities — or whatever catches their interest — on their chests has sparked local entrepreneurs into creating apparel businesses, including Print Syndicate and a gaggle of others such as Homage, Local Liberation, Lamp Apparel, Where I’m From T-Shirts, State of Devotion, Traxler Tees, Capital Roots Clothing and Alison Rose.

READ THE ENTIRE ARTICLE IN THE COLUMBUS DISPATCH HERE.




Alex Rosa
Alex Rosa

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