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Millennials embrace designing, selling T-shirts and apparel - Columbus Dispatch Sunday March 15, 2015

2015, Columbus, News, Ohio -

Millennials embrace designing, selling T-shirts and apparel - Columbus Dispatch Sunday March 15, 2015

Like most Americans, Tanisha Robinson and Michael Limes watched the Super Bowl with great interest. 

But the business partners at Columbus-based apparel company Print Syndicate weren’t interested in the final score — they wanted to see what catchphrase, image or incident would have people talking, and then turn that buzz into a T-shirt. 

“By the time the Super Bowl halftime show was over, we had a ‘left shark’ T-shirt out,” Robinson said, referring to the comical shark dancer in Katy Perry’s halftime performance.

Millennials’ passion for wearing their personalities — or whatever catches their interest — on their chests has sparked local entrepreneurs into creating apparel businesses, including Print Syndicate and a gaggle of others such as Homage, Local Liberation, Lamp Apparel, Where I’m From T-Shirts, State of Devotion, Traxler Tees, Capital Roots Clothing and Alison Rose.

READ THE ENTIRE ARTICLE IN THE COLUMBUS DISPATCH HERE.